How It Works:
Clarify Your Message
We will craft a clear and compelling story that will cut through the noise and attract your ideal customers. Using this story, we can clarify your message that will be used consistently across all marketing platforms.
Solidify Your Brand
We create a branding and marketing strategy using your clarified messaging that is in line with your business and your goals. We will create or refine your visual brand to ensure it is consistent across all platforms.
Create a Website That Converts
Your website is the foundation for all of your marketing efforts. We will build a strong foundation using your clear message and branding on a proven framework that will turn browsers into customers.
Build An Effective Sales Funnel
News Flash: Not everyone is ready to buy when they visit your site. But that doesn’t mean you lose the sale. The key to turning browsers into customers is a sales funnel using email nurturing that works.What We do:
Clarify Messaging
The best way to cut through the noise is to clarify your message. We’ll use the proven StoryBrand framework to create a clear and compelling message to resonate with your ideal customers.
Copywriting
Copy sells. And clear copy sells the best. Using your clarified message, we can craft your brand message for use across all marketing and communications to engage and convert consumers.
Logo/Identity
The logo is arguably the most customer-facing part of your brand. We can create a logo and identity that is easily recognizable, setting the tone to establish a memorable brand for your company.
Website Design
An effective website should be more than an online brochure, it should act more like a sales person. We’ll create a result-driven website that is designed to convert, in addition to reinforcing your brand.
Email Nurturing
Email marketing is still the best way to reach your audience. We’ll create an automated email series that builds trust in your company and establishes your expertise, turning email subscribers into customers.
Lead Generation
It’s not as easy to get people to give you their email address because so many companies are using email marketing. We’ll create a compelling lead magnet to entice browsers to subscribe to your email campaign.
Pitch Decks
If you have a B2B company, pitch decks and PowerPoint presentations can be a common task. I help refined and design finished presentation decks to be on-brand, compelling, and memorable.
Photography
The human brain processes images 60,000 times faster than words. Whether I shoot custom photos or selected from extensive stock libraries, we can find the perfect images to convey your brand.
When we started working with Don we knew we needed a new website but we had a messaging problem to solve first. Don helped us capture the messaging we wanted to share with people to get them interested in our programs. He captured that and provided a clean, clear and concise website that invites people to engage with our coaches. We’re looking forward to continuing to work with Don on our online marketing.Emily Bissen - ActionCOACH
